This event will be held along Calle Escolta last July 5, 2014 (Saturday), from 9:00 am to 10:00 pm. It aims to raise awareness and help boost local tourism by featuring various simultaneous activities to showcase Manila’s famed district. These include special guided tours that will take attendees to all the heritage buildings in the area.
Primarily, #selfiEscolta aims to create an online buzz about the district. This is by encouraging participants to post pictures and videos to their respective social media accounts with the official hashtag: #selfiEscolta.